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George Goodwin

Managing Director of Senova, a UK independent seed marketing and crop development company, and guest on PGRO's Inside the Pod podcast.

Oct 7, 2026

26:49
Which sort of parts of that resonate with you as Sunova?
26:53
Yeah, so I think the yens have been really useful in the past, particularly in benchmarking sort of absolute yield that growers have seen.
27:03
And it's been really useful to know where growers have sat historically amongst, say, a set of winter bean or spring green growers in any one year.
27:14
I think the post-performance network really strikes out to us as being quite important for us to be a part of, not only because we've got a lot of winter beans and we've got some spring beans coming through.
27:27
But it sort of gives an extra volume to that benchmarking.
27:32
And as a sponsor, we can sponsor a group of growers and get a detailed report back.
27:37
All of those results can be shared and everyone can learn.
31:21
Otherwise, you wouldn't really be involved in this project.

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