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George Goodwin
Managing Director of Senova, a UK independent seed marketing and crop development company, and guest on PGRO's Inside the Pod podcast.
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Oct 7, 2026
A New Season for Inside the Pod: AB Mauri, the PPN and Roger Vickers' Retirement
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26:53George GoodwinGUEST
Yeah, so I think the yens have been really useful in the past, particularly in benchmarking sort of absolute yield that growers have seen.
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27:03George GoodwinGUEST
And it's been really useful to know where growers have sat historically amongst, say, a set of winter bean or spring green growers in any one year.
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27:14George GoodwinGUEST
I think the post-performance network really strikes out to us as being quite important for us to be a part of, not only because we've got a lot of winter beans and we've got some spring beans coming through.
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27:32George GoodwinGUEST
And as a sponsor, we can sponsor a group of growers and get a detailed report back.
