And here you've got Turning Point with kind of two brands, and I think you're thinking, "Hey, uh, Turning Point is a, a, a play on that growth." Is that kind of the right way to think about and frame it?

Yes.

I think, like, I got interested in Turning Point again.

So we've been in, we've been invested up really through, I wanna say 2023.

Um, in 20- in 2020 there was a huge bump in all of their businesses because everybody was stuck at home.

So they'd order their vape via the internet.

They'd order...

So I'll pause there, and I really want to dive into Alp, uh, because I think that's a fascinating piece of it as well.