What are the five or six things that they do, like, extraordinarily well?

Very data-driven.

Um, right? It's a lot of people paint by numbers, um, again, just 'cause they're, they're so underwater and it's like, "Ah, I, I announced." It's like, okay, but have you over the last six to 12 months analyzed what time of day, what day, what type of post, what cadence of po- like, how deep are you going into your own performance versus being performative? Um, like just doing the thing that you know you have to do to check the box.

So generally, you know, it's like, same thing, when we onboard a client, I can tell almost day one when we're like, "Hey, can you just send us, like, whatever data you have?" And it's either a, "Yeah, here, here's our email list." It's like, oh, that's not, that's not what we were talking about.

Versus some people that are like, "Yes, here is a spreadsheet with historical day-over-day sales for every single show we've ever had, and it's normalized to day minus seven, day mi-..." You know, it's like, we're like, "Okay, you are on it." Um, so really data-driven, systems-driven.

Um, you know, are people building a calendar out in front, and do they have sort of methodology to do all that kind of stuff? Are there SOP, or is it just kind of like run and gun, whatever happens that day happens? Um, that's most...

It's frankly, it's, it's like [laughs] organization and data.

What, what is Tour Control? It's, yeah.