Uh, what did you learn from, from being in the weeds of real estate on the sales side, um, to lead you to doing what you're, what you're doing now?

Yeah, I was lucky enough to, uh, to, to enter the industry, um, uh, you know, with the McGrath business and, and, and that was certainly a, a high-performing environment.

And so I got to see a lot of, um, of the industry, uh, certainly on the East Coast, and that was a rapidly growing business.

So over that period of, say, 18 years or so, John, uh, probably superintended or was associated with, uh, over $60 billion in residential transactions, so, so saw a lot.

And, and invariably, we would see our agents going out to vendors, homeowners, who were looking and interested, and should indeed be at a position where they are looking to transact and sell, but in often, often there were cases where people just couldn't get over the friction to do it, and it was clear that they should be doing it, but they weren't doing it because of the cost, it's too difficult, um, the cost to list without a certain result, et cetera.

And so whilst we had great success in generating a large volume of sales, there were always Australian families who should be availing themselves of a transaction but couldn't get there because of the friction.

And-

Tell me about what this platform is.