Yeah,

so I checked the email.

I checked the footer.

I checked everything about it.

I got my IT people to look at it.

I said, nope, I think it's legit.

So I reached out to Michael, and within a week we were on a call.

So how do you see the next few years evolving for you, Jeff? You know, new books and new other bits and pieces, but how's JeffGreen.com going to evolve?

Was that part of the language from early on?

Yeah, it was.

And very much at a board level.

So David had built and sold three, four businesses beforehand.

So he knew about building businesses, getting them ready for exit and so on.

And I worked on all of those with him.

So he was very... comfortable with that concept one thing i really liked about the way david thought about this and we talked about this a lot at board level which david was really good at separating in his mind what do i want to do personally what's the right you know economic or financial thing for me to do for myself and my family and what's the right thing to do for this company um so he would often have conversations with the board around that and and he was good at separating those out because he'd say on a personal level i just want to be the flight board guy forever you know i'd be happy to build flight boards and run this company forever from a financial point of view it was well when is the right time to sell and from the company's point of view We used to talk in terms of who is the right owner of this business at this point in time.

Was there anything in particular about the business or that point in time that triggered that decision?