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Geoff Deas

Footwear designer and Creative Director at Anta; co-founder of ODD/ODD Labs with Baron Davis and Sean O'Shea

Oct 14, 2026

5:59
Yeah.
5:59
Yeah, you, you have your initial sketch, your thumbnail sketches.
6:02
Um, and then what we typically do, some people like to refine them a little bit further, um, to, to get like a visual what the concept looks like.
6:09
But we tend to go in and, and let the, the 3D become the truth of the sketch-
7:00
Yeah
7:00
... 'cause, you know, we got beat down for a number of years.
7:03
And you know how it is when you go from like, you know, from place to place and the different systems that you try to fit in.
7:08
Uh, introducing Gravity Sketch, it had reignited my fire for design overall, like it, it made me more excited about actually the process.
22:43
Got you, got you.
22:43
A lot smaller.
22:44
But I got kinda, like, uh, wrapped up in the whole product design aspect of it, so I ended up working at a company called New, uh, Item New Products Development.
23:28
[laughs]
23:28
So, uh, uh, another Jeff D. story.
23:31
So, um, I had been at GBMI for, like, maybe a year or two.
23:35
I'm not sure what it was.
23:36
And I, and I had designed a shoe ...

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