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Genicca Whitney

Genicca Whitney

Licensed Holistic Financial Planner and founder of Raise Rich Kids, based in Vancouver, BC, helping families and founders build generational wealth.

Sep 23, 2026

2:22
Why don't you tell us a little bit about your journey and how this mission really came to
2:27
be for you? Thank you.
2:28
Yes.
2:29
So I was reflecting on that as well, because every now and then I ask myself, am I aligned? Is this the right path for me? And I look back at all of the moments in my life where I've navigated you know, finances and money trauma and this big desire that I have to change the world.
2:52
And it really started when I got out of high school and all of my friends who were privileged enough to receive the opportunity to go to university or college.
3:04
I grew up with not very much.
3:07
My immigrant parents came from the Philippines and we did not have very many savings.

10 MINS LATER

13:00
But how can we prepare women for These moments that life may serve that they think are never maybe going to happen to them, but really give them the foundation so that when they do hit, you know, it's not taking them out in a way that feels overwhelming or like it's limiting their options.

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