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Genevieve Sweeney

Genevieve Sweeney

Founder and knitwear designer behind Genevieve Sweeney, a luxury British knitwear brand championing UK manufacturing and heritage craft.

Jul 31, 2026

8:01
Now, for someone that's been knitting since they were five, has got a degree in knitting and runs a business that does knitting, what new skills are you going to be learning?
8:11
Yeah, so I guess I've learned over the years, I've learned from watching, like being in factories or being with cottage knitters and watching them.
8:20
And I kind of want to get the kind of, I guess, the right language, know the right processes and steps.
8:26
So...
8:27
So one of them, actually, I've got a jumper here.
8:30
It's a little kid's one.
8:31
It's this hand intarsia.
9:46
But hand knitted? Or machine knitted?

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