What were those driving factors for choice in feeding in UK pet owners?

Yeah, so this study basically was the first one that came about of my PhD.

And essentially, the whole point of the study initially was to try and find out a little bit about the lay of the land, about what people are choosing to feed their pets.

That's why we then did some of the comparisons there.

And it became quite apparent that there were some differences in you know, the responses from people who have fed raw compared to those who fed non-raw on lots of things.

And I will say, you know, we were very, very fortunate to have such a good response.

We're really, really grateful for everyone who took part in that study.

And it can get quite big, can't it? So tell us a bit about the relevance of the shedding and the carriage of those bacterium.