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Gene Townley
Business broker and M&A advisor, founder of TNT Business Brokers in Orange Beach, Alabama, and host of "The Exit Strategy" segment on the Price of Business show.
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Oct 5, 2026
Gene Townley- The One Question M&A Experts Wish Sellers Would Ask
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1:43Kevin PriceHOST
Um, this one, we're gonna talk a little bit about the kind of question or questions you'd like to hear from business owners.
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1:58Gene TownleyGUEST
And we covered it on the, on a previous show, but we get lots of AI-generated questions and answers.
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2:06Gene TownleyGUEST
Um, and they're just, you know, in today's modern mergers and acquisitions, they just don't make sense.
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2:15Gene TownleyGUEST
Um, but one of the big questions that people need, need to be asking, and I wish more people understood this part of it, um, is, my business is under contract, now what? Okay? And whether you're working with a broker or not, this is probably the biggest untold secret per se.
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2:44Gene TownleyGUEST
Most people think, "Oh, it's under contract, it'll close in a week or two." Well, first of all, that timeline's way, way off.
Gene Townley- Pitching & Pricing: Navigating Misconceptions in Mergers and Acquisitions
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2:04Kevin PriceHOST
So why, why don't you set the stage for us? Let's talk about questions around information they've gotten.
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2:16Gene TownleyGUEST
I could probably talk for days about misinformation on the internet about mergers and acquisitions and selling your business.
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2:33Gene TownleyGUEST
You know, AI, AI can be a great thing, but at the same time, it's, you know, if it has wrong information in, it's gonna get wrong information out.
5 MINS LATER