Do you find that surprising?

It is such deep work and actually truth.

A lot of women find it hard to do because it brings up a lot of sort of mindset stuff, visibility fears.

What I've noticed in some patterns of past clients is actually putting yourself at the front of your brands, a really vulnerable thing because they've hid behind either a previous corporate job or just a logo or something before.

And they're actually really scared to be like, this is who I am.

And actually, I've actually been in those shoes before.

I remember when I started my business, I felt I needed to emulate the corporate job.

You come away with more of a deeper understanding and a connection to that person.