
Gemma Proctor
Sustainable Tourism Officer at Cumbria Tourism; marketing consultant specializing in sustainable tourism and travel with 15+ years experience.
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Jul 1, 2026
The options (and benefits) for going car free
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24:54JaneyHOST
So Gemma, can you just give us a quick overview of what this is all about?

Gemma ProcterGUEST
Yeah, so the Three Valleys project involves working with three valleys in the Westmoreland and Furness area.

Gemma ProcterGUEST
It was funded by Westfur- moreland and Furness Council, so working with Ullswater and the Larther Valley area, Hawkshead and the west of Windermere, and Langdale and Little Langdale.

Gemma ProcterGUEST
Essentially the project is about bringing together sort of parish councilors, partnership businesses on the ground, and also then working with the local authorities and other partnership groups to essentially develop a longer-term vision for transport in these areas that's very specific to the needs of that area.

Gemma ProcterGUEST
Um, and out of this has been developed some things called Visitor Movement Action Plans.
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27:10JaneyHOST
Any final recommendations for businesses when they are talking about, um, going car free to their, on their website to their, their customers?

Gemma ProcterGUEST
I think it's definitely worth looking out for the Stagecoach and, um, the timetable and leaflets that goes out in leaflet racks everywhere.

Gemma ProcterGUEST
But also, um, encouraging visitors to download the Stagecoach app onto their phones if they're using the Stagecoach, um, services, 'cause that's a really, really good app.