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Gemma Proctor

Gemma Proctor

Sustainable Tourism Officer at Cumbria Tourism; marketing consultant specializing in sustainable tourism and travel with 15+ years experience.

Jul 1, 2026

JaneyHOST
24:54
So Gemma, can you just give us a quick overview of what this is all about?
24:57
Yeah, so the Three Valleys project involves working with three valleys in the Westmoreland and Furness area.
25:02
It was funded by Westfur- moreland and Furness Council, so working with Ullswater and the Larther Valley area, Hawkshead and the west of Windermere, and Langdale and Little Langdale.
25:12
Essentially the project is about bringing together sort of parish councilors, partnership businesses on the ground, and also then working with the local authorities and other partnership groups to essentially develop a longer-term vision for transport in these areas that's very specific to the needs of that area.
25:27
Um, and out of this has been developed some things called Visitor Movement Action Plans.
JaneyHOST
27:10
Any final recommendations for businesses when they are talking about, um, going car free to their, on their website to their, their customers?
27:19
I think it's definitely worth looking out for the Stagecoach and, um, the timetable and leaflets that goes out in leaflet racks everywhere.
27:25
But also, um, encouraging visitors to download the Stagecoach app onto their phones if they're using the Stagecoach, um, services, 'cause that's a really, really good app.

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