Gayatri Bhasin Darke
Global Director of Research Operations and Head of Research at Euromonitor International, a market research firm, based in London.
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APPEARANCES
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PODCASTS
Aug 11, 2026
speaker_1NARRATOR
If better research is not simply about doing more, that could lead to our next assumption.
Gayatri Bhasin DarkeGUEST
It feels efficient and there's something reassuring about imagining a single clean number sitting behind a whole market.
6 MINS LATER
speaker_6SOUNDBITE_SPEAKER
A forecast is just an educated guess.