How did you move from being brand side operator to, into a measurement-focused role at P1 Commerce?

Yeah, no.

First of all, thank you for having me.

Um, as you said, I've been brand side pretty much my whole career, and so when you work in businesses, uh, small and large, primarily through private equity, uh, acquisitions, you get a look under the hood and understand how they bought that product.

And I came into businesses primarily to, to do cleanup, so we did a lot of migrations, P&L cleanup, uh, but we're always asked, "How do you scale the business back to the profitability point that they wanna be and then ultimately get that acquisition price?" So when I was brand side, um, I saw a lot of the, the gaps in marketing and from there we were able to build P1 Commerce, which was a measurement first approach, which was the one thing that was lacking, which really comes down to forecasting and then ties back to finance.

So I saw a clear opportunity brand side with kind of unfortunately churning and burning too many, uh, agencies that were falling short.

Um, saw a gap, and now it's held because we've implemented that and our business has been successful since.

Mm.