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Gavin Fraser

Gavin Fraser

Group Director Built Environment & Sustainability at Sircle Collection; architect and founder of Atelier Fraser; expert in circular design and hotel sustainability.

Jun 24, 2026

20:29
before, you talked to someone, I don't know who it was, and that person said, guys don't care?
20:34
Yeah, yeah, yeah.
20:35
So, yeah, I'm not going to name drop anyone in this call.
20:38
But it was someone senior, a senior person from one of the very, very large groups, which I'll remain nameless.
20:48
who was in their carbon team and the discussion, it was part of a bigger discussion at a conference about the role, like what hotels and what staff can do to reduce or improve the sustainability of hotels.
21:04
And the question was asked, you know, what role does the guest have? And he said that they have no responsibility at all because it's too complex for them and it's too challenging for them to understand.
21:20
And I told you...

32 MINS LATER

53:10
Anyone else on this? Gavin, because you're in the middle of it.

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