Before we dive into Halloween, how on earth did two brothers from Romford get involved in designing attractions for some of the biggest names in the world?

Before we did the Halloween stuff, well, what we do now, we used to do these parties in our garage, a small garage in the garden.

And we used to kind of have like... halloween parties and one year we decided to make a little kind of halt in that kind of garage and then that got more and more elaborate over the years into these big kind of more like almost like immersive theater shows um and at one point um we used to be working in like digital advertising and we got friendly with at that point a company called frame store that we work at now because they were a client of ours and some of those guys come to see one of our parties in the garage And we kind of got friends with them for years.

And then a few years later, that's when Framestore wanted to get more into the immersive experiential work, think back rides and museums and things like that.

And that's when they asked us to come along and help out.

And we joined Framestore to help out when we were doing more kind of VR things and immersive kind of marketing events and things like that.

But then it become...

So it's all about putting yourself into the audience's POV and trying to really... dial up those kind of like spikes and the edits and stuff like that but you've got to understand your audience first