That's what it's all about.

And when I, when I tell my other keynote friends, my keynote speaker friends, they go, "Gary, how long do you lecture for?" I go, "Three hours." They go, "I'm sorry, what?" I go, "Yeah, and that's only a half day.

That's a half day lecture."But I got invited, this was like over 25 years ago, and this is a quick story, but it's kinda cool.

Uh, I got...

My wife came to me, she goes, "Hey, listen, you got a speaking engagement." I go, "Really? What is it?" She goes, "It's in dentistry." And I went, "Okay, um, w- what? What am I doing here?" She goes, "It's a, but they don't want you to talk about dentistry.

They want to talk about humans and, and humanity, and humanity in dentistry." I said, "Okay, I can do that." So y- you're gonna, Adam, you're gonna love this.

So I show up at this cosmetic dental conference, never been to one before in my life.

I love it.