Is that disease-specific focus an important frame?

frame?Yeah, um, you know, I, I guess I see it as more of kind of a wellness model, you know, that perhaps acknowledges that a majority of the chronic health conditions and diseases are either the direct cause of a sedentary lifestyle or at least heavily influenced by inactivity.

So and conversely, that physical activity exercise is by far, and it's not even remotely close, it's by far the most effective treatment for prevention and even reversal of chronic disease.

So I think this is a perspective thing.

If healthcare was really about optimizing health and wellness, then physical activity would be just about the most critical lifestyle factor to address along with, you know, maybe sleep and nutrition.

So, you know, I guess i- if we think about, like, what medicine, you know, people talk about it, our system is more sick care, right? They don't really...

You get helped when you're sick.

I- is tied to so many things going on with our physiology, and so it's like what is that thing, you know, that people could add to their routine to, to get a measurement that, you know, that can be effective at even motivating people?