[laughs]

Yeah, another contradiction, right? Um, so it, that word in particular as opposed to the, you know, the, the s- the feelings behind the word, um, comes up for me a lot because our mission at DU/ER is to help people live effortlessly.

And the, you know, we ...

You know, when I speak about it, uh, well, I s- usually speak on two levels.

Um, one is just literally, I mean, we put sort of power stretch and gussets and all these performance attributes into our clothing to help you move.

It, I mean, it literally helps you move.

Takes you less energy to move when you have a pair of pants on that can move with you and not be so rigid.

Entrepreneurship lesson.