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Gary Johnson

Gary Johnson

Founder of J2 Marketing Consultants, a legal marketing and business development firm that helps attorneys build their book of business with ideal clients.

Aug 27, 2026

The Free Lawyer

The Free Lawyer

How Lawyers Turn Relationships Into Revenue with Gary Johnson #450

Aug 27 · 43m

Gary Miles
Gary MilesHOST
14:46
What does that look like in practice for your clients, Gary?
Gary Johnson
Gary JohnsonGUEST
14:50
So there are different principles like I had talked about before where we're talking about neuromarketing, messaging, storytelling.
Gary Johnson
Gary JohnsonGUEST
15:00
But really where it diverts, because a lot of people do that kind of stuff.
Gary Johnson
Gary JohnsonGUEST
15:05
Not a lot of people do neuromarketing, but a lot of people do messaging and how to craft up a good story.
Gary Johnson
Gary JohnsonGUEST
15:12
But where we typically go off of that is...
Gary Johnson
Gary JohnsonGUEST
15:18
I'm really good at identifying what somebody's strength is.
Gary Johnson
Gary JohnsonGUEST
15:21
And then I put a strategy together specifically for them based on that strength.
Gary Miles
Gary MilesHOST
18:25
What would you want us to understand about charisma, what it is, how it can be built, and how it can be utilized?

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