Because we, Dean Ed and myself, we're very much guarding also our quote-unquote reputational academic yeah uh achievements in a sense no for out of for a better term so i don't know i didn't know we have to ensure the truthfulness and accuracy whatever the result we have to respect that we have to be truthful to the people so i

think one of the things that we have to look at in the momentum research surveys that it positions itself as a next generation and in many ways it's correct because it tends to measure things that were not measured before like For example, how do people identify themselves politically? That was not necessarily important in the way we did surveys before, in general, in whatever poll firm we're talking about.

They simply were not interested to look at those kinds of data.

Second would be when we look at sex, for example, it's just a question of male and female.

But the survey that was conducted by Memento also looks at non-binary classifications and identifications.

And I don't know if it would surprise many people that you know, more and more, the demographic's really changing.

Even in terms of sexuality.

They should know the actual and rightful information.