And so can you share some examples or an example of what that kind of partnership needs to look like?

Sure.

I mean, for us, partnership means we don't just show up and sell catalysts.

We don't just say, here's your catalyst and take it.

We take the time to really understand the customer's goals, their challenges, and their specific operating conditions.

And then we tailor a solution around that.

So our technical services team, our global customer technology teams, we work hand in hand with refinery teams from development all the way through implementation.

lot better the way I put it than the way you put it in.