When you watched agency teams walk through those doors, what did you notice about how they operated compared to other sorts of more standard corporate teams? If we just focus on agencies for a moment.

The ideas felt came from my first 10 years of doing gigs, walking into hotel rooms and with a square table in it, beige walls, no color, no nothing.

And you know that, you know, you are a visual guy and you know that 40 to 45% of all people are visual.

The other biggest percentage of people are kinesthetic.

They had to feel, they're going to feel things.

They want to relax.

It's how you feel, the kinesthetic learners.

Yeah, wow.