So the agency facilitates outside interests as well.

Very much so.

So, I mean, a lot of the travelling is obviously work trips to work conferences with 100% work output.

Of course.

But what works for me is, is to take the profits that the agency generates.

And I can look at the agency and say, okay, I could grow this 20% a year.

So I'm going to make 20% return on this set of money.

A lot of the founders that I work with who are, you know, kind of teams of, you know, one to five, maybe up to 10 would argue that 20 30 headcount is really big you know they see that as quite as quite a big commitment you you've got a team of around 20 now you're really process led in your organization aren't you so i'm really intrigued as to what kind of processes uh you've put in place to facilitate that that level of growth whilst also keeping those stress levels to a minimum but i think that there's been a shift into ai as well isn't there so tell me about what you're doing