
Gaby Boko
Chief Marketing Officer at NetApp, tech marketing leader with 22+ years in enterprise software and cloud-led transformation
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Jun 3, 2026
NetApp CMO: Stop Treating Marketing Like a Service Function | Gabie Boko
12:37
12:53
13:09

Nicole WardHOST
With customers thinking so much of their data as a product, right, and AI kind of becoming the core of that, how are you advising customers to prepare? And how is NetApp sort of enabling that, if you will?

Gaby BokoGUEST
I was having this conversation with a group of 20-year-olds who were at my Christmas table over the holidays, and they were like, well, you're in storage.

Gaby BokoGUEST
Where's your data getting stored? What are you doing with your infrastructure? And they're like, what do you mean? And I had this conversation and I felt like I had to pivot to talking to a 20 year old who by all accounts are incredibly smart individuals and I love them all.
9 MINS LATER