Just how dramatic has that growth been?

It's very dramatic, Brent.

It's the biggest growth that I remember, at least in my career, of any nicotine product.

And the easiness of how the American consumer has adapted to this category is something that is incredible.

So we are very happy that the category is growing so much.

And we're here to make sure that we ease this transition to the consumers.

Are you able to put some values around that growth? The category in the US has been growing year on year around 35 to 40%.

So what does FDA need to do then to improve situation even more?