I guess I'm curious, with that kind of background, what led to wanting to found your own bird management software?

I've always been a bit of an entrepreneur.

And like my parents and my grandparents before me, I was a flashlight farmer as we grew up.

affectionately referred to him here.

So he's worked off the farm.

I worked in traditional advertising after college, got my undergrad in poultry science and my master's in ag business, and then worked outside of the ag industry for a long time.

And in advertising, then went into brand management for a group of outdoor brands, mostly in the hunting kind of outdoor space.

If you had to give somebody an elevator speech about the tools and capabilities that you have built into that platform, what would you tell them?

Maybe these are things that, mm, you know, maybe we don't need to keep track of these things or, or we need to pay less attention to them, right?

Yeah, yeah.

You know, specific in, in with, uh, I'm a, I'm a cow-calf guy, and so, uh, for me, there are a few things that have been really, really helpful just over the course of time and then within the, the maybe the herd advisor life cycle.

So, uh, over the course of time, one of the things that's been super helpful for me to keep track of is...

Well, I'll give you an example.

I used to sell, uh, five-weights.

So I used to be overstocked like, um, most of, probably most of America, or at least most of the folks in, in my region were all, you know, how many, uh, how many pairs will this place hold? Well, let's increase that by a few and, uh, then add from there.

How would that marketing decision be made? Is that just, uh, this is I know what my inventory is, I know about what they weigh, and I'm looking at the market, and the market's telling me, "Hey, it's not gonna pay to put these other 200 pounds on"? Or w- what's that look like for you?

easily and of course today with the ability to voice text or voice you know use your phones as that device so walk us through that because that's really what you're trying to help with this was eliminate all these multi-sources you already talked about that but also the ability that everybody pretty much anymore has a phone so we can just say pull it up do this and it does all of that

That's right.

Yeah.

A couple things there.

One is when I had the idea for this, I was sitting at my desk.

It was a rainy day.

I hate entering records.

That's some of the data that I think from a decision standpoint, that's where you get the value out of the records that you're keeping.