I think that's what got us started.

Exactly.

Heat waves have already hit those people hard.

They may feel awful and sometimes they can be dangerous, even life-threatening.

So our initial idea was to focus on people who really need it and build a cooling garment that saves lives.

But then, as the heat gets worse, we start feeling it too.

In our own daily lives, we gradually realize that extreme heat is a big problem for casual users too.

But are they the intended users of this product or are there more other groups of people who can also benefit from it?

But are they the intended users of this product or are there more, uh, other groups of people who can also benefit from it?

Our expectation for this cooling garment is straightforward.

We want everyone to be able to put it on, cool down right away and not get heat stroke or anything like that.

For outdoor use, it can protect workers like delivery drivers, construction workers-

Hmm.

And also outdoor sports fans like hikers, climbers, golfers, and marathon runners, among others.

In the future, if it really becomes a public convenience, everyone out in the heat can grab it and put it on anytime.