So talk to us a little bit about the types of customer facing systems that you help people with in terms of what they actually do for the business.

Great question, because a lot of people hear the word CRM or their accountant or their mate tells them that they need a CRM.

What even is that? And CRM stands for Customer Relationship Management, and it's a broad church.

Many things to many people.

For a lot of people, it's marketing software.

It's the sort of software that can help you send kind of newsletters to your customers and maybe do automated sequences if someone's abandoned a car on your website or whatever.

responded to a form, you know, picked up a lead magnet that you've got.

So it was like constantly going up a level in the product.