Who selects that and why this year you've selected the theme of science scale impact?

It's a very interesting question, Sam.

And actually, it's like disclosing how the jury of an Oscar is making a decision.

No, more seriously, we've got a process of idea generation and then proposals generation that we are trying to refine.

And it's actually a process that we have integrated also and ultimately is being decided upon by the board of EBC.

But it's inherently linked to the aggregation of all the contributions, all the trends, all the partners that are likely to collaborate with us.

during the Brainnovation days and, of course, the outcome of the previous editions.

Fred, ultimately, what does meaningful impact look like in brain health? We talk about impact, but what does that really mean? When do we know we've made an impact?