F
Fred Searle
Director
1
APPEARANCES
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Jul 17, 2026
The FPJ Big 50 Products: Risers, fallers and what's to come
2:29
2:40

Fred SearleGUEST
Value was, was up, but, uh, volume was down by 2.5%, whereas strawberries had value growth of over 10% and volume growth of almost 10%.

Fred SearleGUEST
So yeah, that's, that's a huge rise for such a mature category, and as in other categories, um, I think it's underpinned by some really impressive varietal development work.
8 MINS LATER
N
11:02Nina PullmanHOST
Broadly speaking, you did a lot of the fruit categories, didn't you? So why don't you give me a bit of a sense of what happened in fruit overall, how was it, and then any kind of standout rises or fallers or, or things that kind of took your eye as you were writing these up?