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Fred Searle

Director

Jul 17, 2026

2:18
[laughs]
2:18
Which is huge.
2:19
Um, it's, it's been...
2:21
It's on the back of huge growth, um, in the strawberry category.
2:24
Um, apples have, uh, declined somewhat in sales.
2:29
Value was, was up, but, uh, volume was down by 2.5%, whereas strawberries had value growth of over 10% and volume growth of almost 10%.
2:40
So yeah, that's, that's a huge rise for such a mature category, and as in other categories, um, I think it's underpinned by some really impressive varietal development work.

8 MINS LATER

11:02
Broadly speaking, you did a lot of the fruit categories, didn't you? So why don't you give me a bit of a sense of what happened in fruit overall, how was it, and then any kind of standout rises or fallers or, or things that kind of took your eye as you were writing these up?

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