So where has strategy kept your attention and, and commitment to that areas, and what does that look like in a day-to-day capacity as you're talking to these leaders?

Well, you know, one of the things that's very difficult is to get a strategic mindset.

Um, and it's difficult because it requires one to think differently about something they feel very comfortable in.

And I'll give you an example.

When I was coming up in my career, and I actually had a scholarship to become a doctor, and I gave that up because I didn't enjoy it.

I didn't like the...

You know, these people knew a lot about a little.

With a certain amount of humidity, yeah.