Fred Behmer
Fred Burmer is President and CEO of Lion's Choice, a St. Louis-based quick-service restaurant chain known for roast beef sandwiches. He brings over 40 years of fast-food industry experience, including prior leadership roles at YUM! Brands franchises (Pizza Hut, Taco Bell, KFC) and Long John Silver's.
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APPEARANCES
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PODCASTS
Jun 23, 2026
Fred BehmerGUEST
Uh, but all of our innovation, if you wanna call it that, is really gonna revolve around that original menu.
Fred BehmerGUEST
Like, for example, the remix was really the first time that we put a permanent menu item on there that we call our, our Premium, you know, premium products, and now we have four different premium sandwiches.
Fred BehmerGUEST
Um, you know, I would, I would, uh, read maybe somebody post, uh, something as simple as, you know, "Lion's Choice or the other guy?" And, and the Lion's Choice customers would come to the defense and go, "How could you even use those two words in the same sentence?" And you know, when I, when I saw that, uh, that level of loyalty, um, it just struck me as what a privilege it would be to, to, to be at the helm of a, a company that had customers like that.