Mm.

I think beforehand if you wanted, if we talk about, you know, e-com, which is what I do, if we talk about that, if you wanted really good product images, you basically had to have the money to do it.

You know, whether it was to hire a freelancer or to hire a studio, whatever, you had to have the skill or the money to go and, to go and gen- you know, to, to, to go and take those photos.

And so a lot of e-commerce brands were running with fairly h- low-quality images for a long time 'cause that's all that they could do, or they'd blow a huge amount of budget on it.

Whereas now you can get product images which are very usable for a couple of cent, and [laughs] you know, that is a huge advantage and a massive way to level the playing field.

Obviously, there are negatives to this as well, right? You know, the, the, that now the drop shippers can really generate anything they want and try and sell anything, you know, potentially something that, um, isn't real.

But I think when it's done great, it levels the playing field, but also it allows you to reach volume levels that you weren't able to reach before, which is a massive thing, particularly within the ad space.

Yeah.