What is the origin story of Swivel? How did it get started? How did you end up there?

Yeah.

I mean, it's, it's kind of an interesting story.

Um, you know, we, we, the founding team, myself, Joe Hirsch from SpringServe, uh, Matt Dearborn from SpringServe and Rich.

Lynn all come out of the, the SpringServe, um, uh, company, which, which traded a couple of years ago to, to Magnite.

Uh, was fortunate enough to, to meet the, the, uh, the spring serve team.

I think it was like 2018 or 15 years, you know, somewhere around there, 2017, 2018, you know, pre-acquisition by Magnite.

But if you could talk about the problems that you're out there solving.