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Frans Riemersma

Frans Riemersma

Founder of MartechTribe and co-publisher of MartechMap.com; martech analyst, consultant, and author of "A Small Book on Customer Technology"

Sep 29, 2026

29:58
separate session on that one.
30:01
Love to love to, because there's a, but well, I can give away this, this way we can out, um, isolate outperformance and see what they do differently.
30:11
And systematically they do less with more focus.
30:16
So they take away all the noise, all the stuff they don't need.
30:20
Yes, we can cater for all the use cases on the planet.
30:23
We're not going to do that.
30:24
We're going to do these three.

12 MINS LATER

42:04
And especially in this moment in time in Finland, it's like, you know, it could either be like a really great run or then it could be the end of it all, I feel quite

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