How do these macro level battles impact the day to day livelihood of creators? And how can they legally and operationally protect themselves?

So the shift that we're seeing, and I alluded to this earlier in our conversation, is this concept of Web3.

And that term may or may not be really popular anymore, but that's essentially what we're looking at is the shift into a Fediverse, a decentralized, federated operation of a platform.

And so instead of one owner, one company, one entity owning and operating the platform instead it's decentralized.

So anyone can start up a server and it's interoperable.

So that means anyone can plug and play and connect to that larger network.

And it creates this unified social network experience.

What are the biggest legal risks for brands partnering with influencers right now? And how can creators protect their most valuable asset, their likeness?