You know, what are the big sort of, you know, big pointers from your point of view?

Yeah, Dan, you know I've been on a listening tour, so kind of pretty much started with Chicago last year, kind of getting out, start meeting people, you know, and absorbing what's going on, not just in the global perspective, but more importantly, North America, where a lot of our members are.

I just completed, actually, last week in Vancouver, Washington State, my final 12th IUT, which is our industry update.

tour.

We've had a lot of events at NAC, so our leadership forum down in Miami, which all the senior leaders from around North America and globally came over.

We've had our state of the industry up in Chicago, which is super well attended, where we talk about the total numbers, what's happening in terms of growth or what's happening in terms of categories, what's happening in terms of costs.

And then really, I've been out meeting members, you know, just back from Greensboro, South Carolina this morning.

But again, Frank, from a NAC's point of view, how are you helping the industry navigate this transition? Because it's a big ask, isn't it? It's a big shift in the industry.

One is, what are they saying about the industry? Our supplier members that are committed to our industry, how are they talking about retail in general and how NACS is leading in our industry?

Yeah, I mean, listen, our supplier partners are exactly that.

They're our partners, you know, and I feel quite strongly about this, that, you know, working together with the retail community, we can be stronger.

So we've had and have a very strong supplier board with some retail members on it.

We've got a good representation across all the different categories that we would work with.

And I had the pleasure of briefing them on my first six months, talking about the next five years, our strategy and our plans, talking and going into some of the issues.

And I see quite a few opportunities, Jeff, is how I would describe them.

We have to figure out how do we stand for something and be known for something, and then how do we continue to advance that? It's a challenge, but when you do it well, like you saw in the last two weeks, it's extraordinary what the payoff is.