So in 2019, how was the industry in Italy? Do you think that if, for example, you started this in Modena, for example, or like, um, you know, some Palermo in Sicily, do you think it would have, um, had the same successful start as it did starting in Milan?

No.

Uh, short answer, no.

Uh, 2019 was very, very early.

Uh, the expert says that timing is, uh, everything in, into the entrepreneurship, and I think we missed that very, very strongly.

I was in US at the time, and, uh, I saw there the podcast coming, let's say, and we came to Italy with the idea of, uh, uh, kind of anticipating what could be the need, uh, in Italy.

But it was so, so early.

And it's like, "Is it still a podcast?" [laughs]