Where did it change for you and what are you doing in AI to kind of grow yourself within that industry?

Okay, so I actually came across AI in the 90s.

There was a really good friend of mine who was studying AI at the time.

And he was doing a doctorate, said he went on to become a professor, and he was talking about all the different things he could potentially do.

And I was a bit skeptical, if I'm being honest, at that time about what it could do, where it could go.

That hasn't changed in some respects about where people are taking it.

I don't necessarily ever think it's going to get to that degree.

So actually that call was amazing because my wife was like, you just don't know, do you? And I love the way you said, follow their passion because forcing kids to do something is hard enough, but if they want to do it, double in on it, you know? But

But do you mind adding a bit of meat to the bones with that? So could you tell us a little bit about your background and your journey to where you are now?

Yeah, of course I can.

So I was born in Bradford in West Yorkshire to a brilliant family.

My mum was massively entrepreneurial.

She ran the first nightclub in Bradford.

She was somebody who was quite driven and also looking for opportunities.

So a lot of the family revolved around her.

Now, what was it for you that was kind of, you know, wanting to take it to that next level, I guess?