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Florence Schaffer

Florence Schaffer

Founder and CEO of Becoming, a human performance advisory, and guest on the Business Growth Lab podcast.

Aug 31, 2026

29:07
Even though I can't
29:08
surf.
29:09
Well, yeah, me neither.
29:10
Even though I'm from California.
29:15
But it's true that what we've seen people make this shift.
29:19
Without getting to some huge health care diagnosis.
29:24
And again, this is why I want to be talking about this, because I think we all start to hear these signals.
34:29
what was it I guess that had you going down that path of realizing that you don't need to be the person that does it you just need to be the person that has the idea and then how do I find the people to make it happen

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