um what who are you what do you do what's what's your background

yeah well so i'm from perth western australia born and bred but i've lived in southern japan new delhi and sydney as well for some of my life um and traveled around the world been fortunate to do that before i had kids but not so much these days um I started off with an economics degree and majored in Japanese and marketing and went and worked in Japan after graduating, but didn't continue on with my career with Japanese, ended up working in marketing.

mainly for universities for a big part of my career, but also in a web marketing company, some startups, some like working for Solo, yeah, founder businesses, got my master's in marketing.

and when COVID hit, I lost my job in a marketing consultancy.

So I started a podcast with a friend called Career After COVID, and we ran that through all of 2020 and ended up writing a book about it, and that came out at the end of 2020.

And, yeah, we got it to Best Seller, which was great in its category.

Nice.

um but yeah let's let's go back to books again uh so um you have worked with uh i think hundreds of authors um in the course of your time and launching books and things like that um what's a what's a common mistake uh florida you keep seeing authors make whenever they um in the lead up to a book launch or maybe even after the book launch as well what's some people kind of fall into