You do need

time because it is a rabbit hole, and once you realize what it can do, it's a fun way to procrastinate.

But what I'd suggest is if you are going to do it, well, this suggestion works for us because we already have comprehensive documentation on our brand and style guide.

Yeah.

um, in projects and, um, just to do a quick segue.

So one of my favorite integrations is I've done a custom MCP with AI engine.

So AI engine is a plugin on our WordPress website.

But what I was going to ask you, the final question today, if a business owner is sort of looking at it and scratching their head and going, hey, I need to start doing this, what's a good starting point for them?

[laughs]

... on the second day of publication.

[laughs] But, um, I, so sadly my, my marriage had ended, but, and, um, we were back home in D- in Devon.

And, uh, I got a job with Royd South West as, as a copywriter in Bristol, and the London office, uh, had Deinhardt as a client, and they were, Deinhardt were taking a stand at the Bristol Wine Fair.

So we, we were involved with, with doing that.

And that was really where I met Peter Hazlucker, who took a punt on me.

Um, he asked me if I'd like to do PR, and it was a very, very bold at that time in the mid- mid-'70s, because I knew nothing about wine.

So your seventh drink, Fiona?