Yeah.

"Is it not gonna start?" But anyway, it's mostly nonexistent.

[laughs] Uh, so there, there was like one big other competitor, I would say, in, in the business newsletter space in Mexico.

Uh, but they're a paid newsletter, so they've done a really good job of like growing in the paid newsletter space.

Uh, and a lot of times I'm trying to see like the people I talk to is like they've never heard of us.

I'm like, "Have you heard of this other one?" And they're like, "Oh, yeah." I was like, "Okay.

All right.

Yeah.

two of us actually.

Yeah.

There's plenty I've been finding out over time.

Yeah.

But I worked in R&D for a while in a company kind of deep in tech and then I was just a little unfulfilled during COVID and I started trying out as one does in these like online businesses.

I started kind of the classic gateway drug to entrepreneurship, which is drop shipping.

And then from there, over the years, I kind of tried different businesses.

So would you mind telling me about what's the gap that you saw in this tech scene that you decided, OK, this is probably ripe for the picking and let's start building on this?