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Femi Corazon

Femi Corazon

EVP & Executive Creative Director at Rescue Agency (the Behavior Change Agency); brand strategy leader and keynote speaker on storytelling and creative leadership.

Jul 2, 2026

41:17
Mm-hmm.
41:18
As a Black woman, a lot of that challenge gets heightened in a very, very specific way.
41:25
So for me, leading without losing myself means staying anchored to my values and to what is true about the work I'm trying to achieve.
41:37
For example, I've had moments where I could be doing very normal leadership things, you know, like I'm asking clarifying questions, I'm naming risk, I'm trying to understand the scope or the budget or the timeline and the decision and et cetera, et cetera.
41:55
And I've learned that when you're a woman, and more especially when you're a Black woman leader, those questions can be interpreted through a very different lens.
42:06
And it makes people uncomfortable.
42:08
And when people are uncomfortable, they often look for a person to blame.

6 MINS LATER

47:44
I don't know that I did.

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