What should New Zealand Fashion Week do to sort of stay relevant with the times?

I think it's a thing of engaging, I guess, with the next generation, right? Like, it's how are you bringing the next group of New Zealanders involved into what we're doing? How do you make sure it doesn't feel out of reach? I think something that has, like, obviously Fashion Week has a real history and it has a real polish, and I think...

Maybe sometimes a younger generation doesn't always find that to be as reachable.

So it's kind of how do you engage with them? I think there are channels like Ahua that have engaged with the next generation that maybe are interested in fashion, but don't really know that they're not lying in something specific or they want to partake in something or they want to partake in a sense of community.

And I think it's just about engaging with that group.

So obviously social media is huge.

It's unavoidable.

Like there's an