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Felipe Bonifatti
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APPEARANCES
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Mar 22, 2026
Hub & Seek: How Lufthansa is Playing the Long Game feat. Felipe Bonifatti (VP Asia Pacific, ME & JV East, Lufthansa Group)
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11:38Vishal MehraHOST
How does Rome fit into the APAC network? Could we see Rome becoming the southern hub for Asian traffic, potentially bypassing the congestion of Frankfurt? So
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12:02Felipe BonifattiGUEST
So clearly our commitment with Ita Airways, we own now 41% of the company.
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12:12Felipe BonifattiGUEST
And the next one is in June, and we know that our CEO made already some statements that we are looking into it.
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12:18Felipe BonifattiGUEST
So no decision yet, but it looks, if you just read the recent statements from our CEO, then it goes in that direction.
10 MINS LATER
Hub & Seek: How Lufthansa is Playing the Long Game feat. Felipe Bonifatti (VP Asia Pacific, ME & JV East, Lufthansa Group)
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2:53Vishal MehraHOST
How does this new visual and strategic alignment help you in the APAC market where passengers might know Lufthansa but are less familiar with Austrian or Discover or even ITA for that matter?
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3:10Felipe BonifattiGUEST
I think, Vishal, this decision of having a brand umbrella does not come out of the blue or in an unplanned way, because this year we are celebrating 100 years of the first Lufthansa.
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3:23Felipe BonifattiGUEST
So bringing back this heritage of legacy of the core Lufthansa German airline.
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3:27Felipe BonifattiGUEST
And the idea is that through this new brand, we also bring some strengthening into unity and also the synergies among all the airlines in the group.
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3:36Felipe BonifattiGUEST
And you perfectly said, some of the airlines are well more known than others.
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3:40Felipe BonifattiGUEST
Lufthansa as a brand has been out for exactly 100 years in different shapes and different times with different things, but not the others.
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3:47Felipe BonifattiGUEST
So then we have different airlines that will definitely profit from this umbrella brand.
19 MINS LATER