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Faye Williams

Faye Williams

Founder and MD of Flabbergast, a social media and creator marketing agency, and a music marketing strategist (previously Universal Island Records, Printworks, WMG).

Sep 22, 2026

15:01
Why did you decide to go independent?
15:10
So I've always been in-house, record labels.
15:15
I was at Broadwick Live, so on the live side of things of the music industry.
15:21
I was at Potato Head in Bali, in-house marketing.
15:27
And I've worked with a lot of agencies.
15:32
And I just felt like it was another element of working that I'd like to experience.
15:41
And we've just come into our third year at Flavagast.

32 MINS LATER

48:14
We've come to the section I've underlined as strategies, which I think we've actually... talked a lot about some of the work you've been doing and so something i do ask everyone on the pods is what's the strategy you're going to be doubling down on in 2026
speaker_0HOST
15:07
Why did you decide to go independent?
15:10
So I've always been in-house, record labels.
15:15
Um, I was at Broadwick Live, so on the live side of things of the music industry.
15:22
Um, I was at Potato Head in Bali, in-house marketing.
15:28
And I've worked with a lot of agencies, and I just felt like it was another element of, of working that I'd like to experience.
15:41
Um, and we, we've just come into our third year at Flabbergast.
15:50
It's been a little bit of a journey to get here, but it's been very interesting.

33 MINS LATER

speaker_0HOST
48:24
And so something I do ask everyone on the pod is, what's the strategy you're gonna be doubling down on in 2026?

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