
Faye Goldstein
Co-founder & CEO of Bardin (formerly Folio), an AI startup building an AI application engineer for industrial automation sales and support; made aliyah from the US at 27 and served in the IDF.
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Jul 7, 2026
Fay Goldstein, Co-Founder & CEO of Bardin, on Talking Her Way Into the IDF at 27, Raising Money from the Gaza Border, and Becoming Israeli on Purpose
2:57
3:04
3:11
15:37

Faye GoldsteinGUEST
So I was born in New York, moved to Pennsylvania, moved to Iowa, moved to Minnesota, moved to Boca, moved to Florida and Miami.

Faye GoldsteinGUEST
I think in total I've lived in 27 different houses, not including the multiple apartments I've lived in here in Tel Aviv, which...

Faye GoldsteinGUEST
I still am unsure of what the length of time you have to live in a place in order to call it your permanent dwelling in a sense.
12 MINS LATER

Abbey OnnHOST
And I'm just interested in hearing why you felt that way initially and how you kind of came to embrace it a little bit more.
When AI Meets Sales, Support & Supply Chain: Omnae & Bardin AI
9:26
9:45
9:55
9:59

Scott LionelloGUEST
I can let the system handle edge cases for more people, which is bringing my TAM into a wider space, which is very nice.

Faye GoldsteinGUEST
So I'll speak both on behalf of me, Faye, and what I'm now able to do as a... non-engineer CEO, but also product centric and what my co-founder has been able to do.

Faye GoldsteinGUEST
So first of all, like you had said, we are able to do a lot more with our young team.

Faye GoldsteinGUEST
And we're also able to now trust juniors in a way that was interesting, at least for front end.
27 MINS LATER