So and just similar, Faye, you know, how would you answer

that question? Yo Valley, we're quite a different business to Nestle, very small by comparison, family owned.

Our roots are in organic.

Our Yo Valley organic brand has always been organic, always will be.

But what that sort of 35 years of experience of farming organically has taught us is that we can have real confidence in the outcomes, the holistic beneficial outcomes that come from agroecological farming systems, whether that's health, animal welfare, climate change, biodiversity and resilience is a key part of that as well.

So when we were thinking about our non-organic supply chains that go into the products that we make on behalf of other people, we wanted to bring some of those values and some of those approaches into our non-organic farming supply chains.

So that's where our partnership together, Sheila, is really valuable to us.

So how do we ensure that we can balance that risk and reward so that it's shared fairly across the supply chain?